Oaza Restaurant
2021
Industry
Restaurant & Strzeszynek Cultural Complex
Services
Visual Identity | Website
About Oaza Restaurant
Oaza and the Strzeszynek Cultural Complex is a unique place in Poznań, located by Lake Strzeszyńskie, where gastronomy meets culture, nature, and recreation. Oaza Restaurant has for years been an integral part of this place, offering a space for meetings, celebrations, and events surrounded by forest, water, and recreational areas. The entire complex creates a cohesive experience: relaxed, welcoming, and deeply rooted in the local atmosphere of Strzeszynek.
Project objectives
The project objective was to create a cohesive image for Oaza and the Strzeszynek Cultural Complex - a place that combines gastronomy, culture, and recreation by the lake. The new identity was intended to organize brand communication, emphasize its local character and unique location, while giving the whole a more distinctive, refined, and contemporary direction. It was also important to capture the atmosphere of this place: relaxed, natural, and open to people.
AESTHETICS:
Romanticism
Cinematic narrative
Natural elegance
Nostalgia and light
Tenderness and authenticity
Logo
The logo is based on elegant, classic typography that emphasizes the brand's maturity and professionalism. It is complemented by a subtle emblem in the form of a rose: romantic, yet simplified and unobtrusive. It serves as a delicate accent that can also be used independently in brand materials.
Typography
The typographic system combines classic serif typefaces with a modern sans-serif complement. This creates a balanced, feminine, and legible aesthetic that is elegant but not heavy. An additional accent typeface introduces a subtle, personal character in selected communication elements.
Color palette
The palette is based on earthy tones. The foundation consists of dark brown and two shades of beige, which create a calm, elegant background. These are complemented by greens, deep and light, used as accents, giving the whole a natural and fresh character.
