Sylwia store
2026
Industry
Online Clothing Boutique
Services
Visual Identity | Online Store
About Sylwia Store
Sylwia Store is a women's clothing boutique that focuses on carefully selected products from Polish brands and building close relationships with customers. The brand combines aesthetics, feminine character, and a conscious approach to shopping, emphasizing quality, cohesive image, and trust that supports its recognition and further growth.
Project Goals
AESTHETICS:
Flirtatious
Romantic
Bold
Elegant
Logo
The Sylwia Store logo was designed around a stylized emblem in the shape of the letter "S", reminiscent of a softly flowing ribbon. This design immediately evokes associations with fashion, femininity, and the brand's boutique character, yet does so subtly. The combination of a decorative monogram with elegant typography gives the whole a balance between romantic lightness and the aesthetic of a refined, conscious brand.
Typography
Sylwia Store's typography combines elegant character with lightness and feminine softness. The main serif typeface gives the brand a more boutique, stylized expression and works well with the romantic character of the entire identity, while the simpler sans-serif typeface organizes communication and ensures its readability.
The system is complemented by a decorative script typeface that introduces a subtle, more personal accent. The whole creates the impression of an aesthetic, refined brand rooted in the world of women's fashion.
Color Palette
The Sylwia Store color palette is based on light, powdery, and muted tones that build the image of a feminine, light, and boutique brand. The combination of cream, powder pink, raspberry accent, and deeper wine shade gives the identity a romantic, flirtatious character, but with a more refined and elegant finish.
Icons and Digital Stickers
A set of icons and digital stickers was created that references not only the world of fashion, but also the atmosphere of pleasure, small feminine joys, and a treat yourself approach. These elements strengthen the more girlish, boutique character of the brand and help build its own recognizable visual language. Since Sylwia Store operates primarily on Instagram, the stickers can be used mainly in stories and daily communication, creating cohesive associations with the brand and clearly distinguishing it from other boutiques.
Stickers, Thank You Notes, and Business Cards
The project also included printed materials that transfer the Sylwia Store image from the digital world to the real moment of contact with the brand. Stickers, thank you notes, and business cards make the moment of receiving a package a cohesive extension of the aesthetics known from Instagram and online communication. This way, the brand does not end on the screen, but accompanies the customer in the physical shopping experience as well, strengthening recognition, professionalism, and the sense of attention to every detail.
Feedback on Collaboration
Design Day is a revelation. It delivers quick results. I really appreciated the way of communication. I didn't expect the final result to be this good—it looks beautiful. I am delighted!
Sylwia Łazarska
