Sylwia store

2026

Industry
Online Clothing Boutique

Services
Visual Identity | Online Store

About Sylwia Store

Sylwia Store is a women's clothing boutique that focuses on carefully selected products from Polish brands and building close relationships with customers. The brand combines aesthetics, feminine character, and a conscious approach to shopping, emphasizing quality, cohesive image, and trust that supports its recognition and further growth.

Project Goals

The project's goal was to organize Sylwia Store's identity and build a cohesive, more professional brand image. It was also important to unify the communication aesthetics with its online presence, so that the brand would be more easily recognizable and distinctive.

The project was to emphasize the boutique character of Sylwia Store, based on an offering of high-quality Polish brands and close, relationship-driven communication. The result was to strengthen customer trust and create an image that better supports the brand's further development.

AESTHETICS:

Flirtatious
Romantic
Bold
Elegant

Logo

The Sylwia Store logo was built around a stylized emblem in the form of the letter "S," which brings to mind a softly draped ribbon. This allows the mark to immediately evoke associations with fashion, femininity, and the boutique character of the brand, but does so in a subtle way. The combination of a decorative emblem with elegant typography gives the whole a balance between romantic lightness and the aesthetics of a refined, conscious brand.

Typography

Sylwia Store's typography combines elegant character with lightness and feminine softness. The main serif typeface gives the brand a more boutique, stylized expression and works well with the romantic character of the entire identity, while the simpler sans-serif typeface organizes communication and ensures its readability.

The system is complemented by a decorative script typeface that introduces a subtle, more personal accent. The whole creates the impression of an aesthetic, refined brand rooted in the world of women's fashion.

Color Palette

The Sylwia Store color palette is based on light, powdery, and muted tones that build the image of a feminine, light, and boutique brand. The combination of cream, powder pink, raspberry accent, and deeper wine shade gives the identity a romantic, flirtatious character, but with a more refined and elegant finish.

Thank you note and sticker for photographer

Icons and Digital Stickers

A set of icons and digital stickers was created that references not only the world of fashion, but also the atmosphere of pleasure, small feminine joys, and a treat yourself approach. These elements strengthen the more girlish, boutique character of the brand and help build its own recognizable visual language. Since Sylwia Store operates primarily on Instagram, the stickers can be used mainly in stories and daily communication, creating cohesive associations with the brand and clearly distinguishing it from other boutiques.

Stickers, Thank You Notes, and Business Cards

The project also included printed materials that transfer the Sylwia Store image from the digital world to the real moment of contact with the brand. Stickers, thank you notes, and business cards make the moment of receiving a package a cohesive extension of the aesthetics known from Instagram and online communication. This way, the brand does not end on the screen, but accompanies the customer in the physical shopping experience as well, strengthening recognition, professionalism, and the sense of attention to every detail.

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Testimonial About Collaboration During Dedicated Design Day

Today's process completely surprised me. For me, such a condensed option is ideal. I am an impatient person who likes to discuss various things on the spot, and the fact that I knew today would be such a design day was great and very convenient for me. The materials prepared in advance and the discussion of the concept/direction resulted in Karolina presenting the first version to me around 11 a.m....jaw-dropping, nothing needed changing. Every hour brought more concrete results, Karolina continuously asked questions, guided, and sent previously agreed materials. I'll sum it up this way: the further we went, the more beautiful it became. I know there was a lot of work, focus, talent, experience, and magic on the other side, while on my side, from the very morning there was excitement, ending with immense happiness that I finally have a cohesive set of materials, but truly MINE! Tailored to fit, matched like never before—moreover, drawn from within me by Karolina; that's perhaps the most valuable part of this experience. With Karolina, it's not just about 'what I like'; it's a beautiful process—accurate diagnosis and transformation. And it IS possible to do THIS with proper preparation in one day, yes it is. Such a design day also motivated me, inspired me to prepare well, update my offer and all information. Finally, everything fell into place. . Relief and happiness, that's all from me .

Agata Kochanek

Let's talk about your brand

Krysztofiak Studio is a boutique studio for meaningful branding – we create brands rooted in the owner's personality and the intention behind the business. Check out our brand transformation process or submit a project inquiry

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