{"id":18366,"date":"2026-04-23T13:45:41","date_gmt":"2026-04-23T11:45:41","guid":{"rendered":"https:\/\/www.krysztofiak.studio\/creating-an-authentic-brand-part-1-finding-your-differentiators\/"},"modified":"2026-04-27T11:12:53","modified_gmt":"2026-04-27T09:12:53","slug":"creating-an-authentic-brand-part-1-finding-your-differentiators","status":"publish","type":"post","link":"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/","title":{"rendered":"Creating an Authentic Brand &#8211; Part 1 &#8220;Finding Your Differentiators&#8221;"},"content":{"rendered":"\n<p>Some time ago, I had the opportunity to lead a conversation with Marta Wo\u017ana during the <a href=\"https:\/\/paniwozna.pl\/event-mozna-inaczej-spichlerz-palacu-w-debinie\/\" data-type=\"link\" data-id=\"https:\/\/paniwozna.pl\/event-mozna-inaczej-spichlerz-palacu-w-debinie\/\" target=\"_blank\" rel=\"noopener\"><strong>\"There Is Another Way\"<\/strong> Event<\/a> for photographers. The topic of our session was <strong>\"A Brand That Feels\"<\/strong>. <\/p>\n\n<p>All the details of this conversation will remain for the participants who were there live, but I thought I would share here one of the threads we touched upon, as it comes up very frequently in my work with clients as well\u2014how to create an authentic brand and why creating an authentic brand is crucial? <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1040\" src=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-91-of-145.webp\" alt=\"creating an authentic brand - photo from the Mo&#x17C;na Inaczej event\" class=\"wp-image-18165\" srcset=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-91-of-145.webp 1400w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-91-of-145-1280x951.webp 1280w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-91-of-145-980x728.webp 980w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-91-of-145-480x357.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1400px, 100vw\" \/><\/figure>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Struktura Artyku\u0142u<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #382f2a;color:#382f2a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #382f2a;color:#382f2a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#How_to_create_a_brand_that_will_be_authentically_yours\" >How to create a brand that will be authentically yours?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#What_if_your_differentiator_is_closer_than_you_think\" >What if your differentiator is closer than you think?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#So_how_do_you_begin_to_search_for_your_authenticity_when_it_hides_so_well_from_you\" >So how do you begin to search for your authenticity when it hides so well from you?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#Check_what_comes_back_in_other_peoples_words\" >Check what comes back in other people&#8217;s words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#Pay_attention_to_what_comes_easily_to_you\" >Pay attention to what comes easily to you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#Look_not_only_at_the_result_but_also_at_the_experience_you_create\" >Look not only at the result, but also at the experience you create<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#Look_for_moments_when_you_are_most_yourself\" >Look for moments when you are most yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#Ask_directly\" >Ask directly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#See_what_you_cannot_do_%E2%80%9Chalf-heartedly%E2%80%9D\" >See what you cannot do &#8220;half-heartedly&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.krysztofiak.studio\/en\/creating-an-authentic-brand-part-1-finding-your-differentiators\/#Creating_an_authentic_brand_is_often_a_process\" >Creating an authentic brand is often a process<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_create_a_brand_that_will_be_authentically_yours\"><\/span>How to create a brand that will be authentically yours?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Creating a brand and designing a visual identity is meant to help us stand out. It is difficult to do this, however, when we are fixated on what others are doing and trying to fit into trends. We feel like we are falling behind, so we jump on the wave of what is currently fashionable. As a result, instead of standing out, our brand begins to look like every other one in the industry.   <\/p>\n\n<p>If you are already at the stage where you are beginning to notice this and feel that your brand may be correct, but is not truly yours, this is a very good first step. Because recognizing the problem is crucial to being able to introduce change at all. <\/p>\n\n<p>Once you notice this and know that you want to create something real, something of your own, you very quickly come across advice to look for your differentiators. And while this sounds logical, it can also be very difficult. <\/p>\n\n<p>Because when we look at others, we often easily notice their strengths and what sets them apart. When we look at ourselves, we much more frequently have the feeling that we blend into the crowd, that we are ordinary, and that there is nothing unique about us. <\/p>\n\n<p>It is easy at this point to throw up your hands and return to the path of imitating others, or even stealing their differentiators, since we cannot perceive our own.<\/p>\n\n<p>That is why in such moments it can be so valuable when someone from the outside can look at everything. And among other things, <a href=\"https:\/\/www.krysztofiak.studio\/pl\/branding-strategiczny\/\" data-type=\"link\" data-id=\"https:\/\/www.krysztofiak.studio\/pl\/branding-strategiczny\/\">this is how I help my clients in my work<\/a>. Because we build their visual identities and brands precisely based on their personality and differentiators.  <\/p>\n\n<p>And I will tell you one thing\u2014I have not yet encountered a person who did not have these unique differentiators. <\/p>\n\n<p>If, however, you want to try working on this independently, allow me to share with you what I would tell you if we were speaking in person.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1040\" src=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-113-of-145.webp\" alt=\"\" class=\"wp-image-18185\" srcset=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-113-of-145.webp 1400w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-113-of-145-1280x951.webp 1280w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-113-of-145-980x728.webp 980w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-113-of-145-480x357.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1400px, 100vw\" \/><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_if_your_differentiator_is_closer_than_you_think\"><\/span>What if your differentiator is closer than you think?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Very often our differentiator is not something spectacular. It does not have to be one big trait that no one else has. More often it is something much closer: the way we think, react, ask questions, guide people, create atmosphere, or notice things that remain invisible to others.  <\/p>\n\n<p>The problem is that what comes to us naturally very rarely seems exceptional from our own perspective. Since we do something intuitively, without much effort, it is easy to conclude that it is \"nothing special.\" That everyone is like that. That there is no point in attaching greater importance to it. And yet this is often where something most truly ours is hidden.    <\/p>\n\n<p>What is obvious to you may be the very reason another person feels comfortable with you, trusts you, remembers you, and wishes to return, because you offer something that cannot be easily replicated.<\/p>\n\n<p>Sometimes it is the way you listen. Sometimes the ability to draw out of others what they themselves cannot yet name. Sometimes the calm you provide. Sometimes sensitivity. Sometimes concreteness. Sometimes the fact that someone feels greater clarity after meeting with you than before.     <\/p>\n\n<p>And this is precisely why it is so difficult to name your own differentiators independently. Because they do not always look like something that can immediately be captured in a catchy slogan. They are often hidden in what you do instinctively. In the experience you create around yourself. In what others feel before they can even describe it well.    <\/p>\n\n<p>The fact that something seems ordinary to you does not mean it is unimportant. It is very possible that this is precisely where what is most truly yours begins. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_how_do_you_begin_to_search_for_your_authenticity_when_it_hides_so_well_from_you\"><\/span>So how do you begin to search for your authenticity when it hides so well from you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Check_what_comes_back_in_other_peoples_words\"><\/span>Check what comes back in other people&#8217;s words<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Very often what sets us apart is seen much more quickly by others than by ourselves. We are too close to ourselves. We see our everyday life, our hesitations, our imperfections. Others, however, see how they feel around us, what they remember about us, and what we actually give them.   <\/p>\n\n<p>That is why it is worth returning to messages from clients, feedback after collaboration, comments, responses to stories, or even private conversations. It is not about looking for general compliments, but for recurring signals. See what words come back. Do people write that you bring calm? That you provide clarity? That you can name something they themselves could not grasp? That they feel comfortable, cared for, understood around you?      <\/p>\n\n<p>It is precisely in such sentences that our differentiators are very often hidden. The problem is that it is easy to dismiss them. To read them, smile, and think: \"how nice.\" And then move on. Meanwhile, it is worth taking these words much more seriously. Because what seems ordinary to you may be exactly what stays in others' memory and makes them want to return specifically to you.     <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1040\" src=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-43-of-145.webp\" alt=\"\" class=\"wp-image-18115\" srcset=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-43-of-145.webp 1400w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-43-of-145-1280x951.webp 1280w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-43-of-145-980x728.webp 980w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-43-of-145-480x357.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1400px, 100vw\" \/><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pay_attention_to_what_comes_easily_to_you\"><\/span>Pay attention to what comes easily to you<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>One of the greatest paradoxes is that we very often diminish most what comes to us naturally. If we do something intuitively, without much effort, we reflexively assume that there is nothing exceptional about it. It seems to us that since it is so simple for us, it must be for everyone.  <\/p>\n\n<p>And that does not have to be true at all.<\/p>\n\n<p>What comes to you lightly may be the result of your sensitivity, experience, way of thinking, personality, or talent that you yourself no longer even notice. You may sense inconsistency without much difficulty. You may know how to ask questions that open up another person. You may quickly see the heart of a problem. You may be able to calm chaos. You may create an atmosphere in which people feel safe.     <\/p>\n\n<p>That is precisely why it is worth asking yourself:<br\/><strong>What do I do naturally?<\/strong> <strong>What is easy for me?<\/strong><\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Look_not_only_at_the_result_but_also_at_the_experience_you_create\"><\/span>Look not only at the result, but also at the experience you create<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>When we think about differentiators, we often immediately look for them in the final result. In what we show, sell, or create. Meanwhile, the differentiator very often does not lie solely in the product or service itself, but in the entire experience you build around your brand.  <\/p>\n\n<p>It is possible that someone chooses you not only because of what you do, but because of how they feel around you. Perhaps they experience calm around you. Perhaps they feel cared for. Perhaps they have the impression that they do not have to pretend anything. Perhaps after a conversation with you they have greater clarity than before. Perhaps they feel treated seriously, with attention, without haste and without pressure.     <\/p>\n\n<p>These are things much more difficult to copy than aesthetics, offerings, or content format. Because they stem from you. From how you listen, how you lead a conversation, how you react, what you notice, and what energy you bring to the interaction.  <\/p>\n\n<p>That is why instead of only asking: \"what do I create?\", it is also worth asking:<br\/><strong>what experience do I create around myself and my brand?<\/strong><br\/><strong>How do people feel in contact with me?<\/strong><br\/><strong>What stays with them after a meeting, conversation, or collaboration?<\/strong><\/p>\n\n<p>Sometimes the answer to these questions leads closest to the truth.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1040\" src=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-141-of-145.webp\" alt=\"\" class=\"wp-image-18199\" srcset=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-141-of-145.webp 1400w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-141-of-145-1280x951.webp 1280w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-141-of-145-980x728.webp 980w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-141-of-145-480x357.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1400px, 100vw\" \/><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Look_for_moments_when_you_are_most_yourself\"><\/span>Look for moments when you are most yourself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>It is very difficult to discover your own differentiators if most of the time we operate from a place of tension, comparison, and attempts to fit in. Then we begin to perform rather than express ourselves. And if we are occupied with how we should sound, look, and act, we lose contact with what is truly ours.  <\/p>\n\n<p>That is why it is worth looking at moments when you are most yourself. Not most \"professional.\" Not most polished. Just most genuine and at ease.   <\/p>\n\n<p>How do you speak to people then? What do you pay attention to? What moves you? How do you react? Where do you feel lightness? When are you not controlling yourself so much and not trying to come across in a certain way?     <\/p>\n\n<p>It is precisely in such moments that your natural way of being, thinking, and acting is often most visible. And therefore, what does not need to be artificially built, because it is already there. <\/p>\n\n<p>A differentiator does not always reveal itself when you are trying hardest. Sometimes it is much more visible when you stop tensing up for a moment and allow yourself to be yourself. <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_directly\"><\/span>Ask directly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>This may seem banal, but it really is one of the most underrated methods. Sometimes instead of analyzing yourself for hours in solitude, it is worth simply asking people who have had real contact with you. <\/p>\n\n<p>You can ask a client, someone after a collaboration, a friend, or even someone who has been observing you for a longer time:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What do you think sets me apart the most?<\/li>\n\n\n\n<li>How do you feel with me?<\/li>\n\n\n\n<li>What did you remember from contact with me?<\/li>\n\n\n\n<li>What is different about my approach compared to others?<\/li>\n\n\n\n<li>What words\/associations come to your mind when you think of me?<\/li>\n<\/ul>\n\n<p>The only important thing is to listen to these answers really carefully, and not immediately invalidate them. Because it is very easy to hear something good and automatically think: \"no, come on.\" Meanwhile, what someone tells you can be a very valuable mirror.  <\/p>\n\n<p>It is not about building a brand solely based on other people's opinions. But sometimes their words help us name what we ourselves were not able to see. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1040\" src=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-49-of-145.webp\" alt=\"\" class=\"wp-image-18121\" srcset=\"https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-49-of-145.webp 1400w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-49-of-145-1280x951.webp 1280w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-49-of-145-980x728.webp 980w, https:\/\/www.krysztofiak.studio\/wp-content\/uploads\/2026\/04\/event-fotograficzny-spotkanie-dla-kobiet-warsztaty-rozwojowe-Mozna-inaczej-Pani-Wozna-Fotografia-2025-49-of-145-480x357.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1400px, 100vw\" \/><figcaption class=\"wp-element-caption\">Photos from the event <a href=\"https:\/\/lokografia.com\/\" data-type=\"link\" data-id=\"https:\/\/lokografia.com\/\" target=\"_blank\" rel=\"noopener\">Katarzyna Petruk<\/a><\/figcaption><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"See_what_you_cannot_do_%E2%80%9Chalf-heartedly%E2%80%9D\"><\/span>See what you cannot do &#8220;half-heartedly&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Perhaps you cannot do things superficially. Perhaps you always look for meaning. Perhaps it is not enough for you that something \"looks nice\" if it does not carry the right feeling. Perhaps you cannot leave something that is inconsistent. Perhaps you cannot treat another person like just another number in line.    <\/p>\n\n<p>What you cannot do half-heartedly very often shows what is truly important to you. And this in turn leads directly to the values, way of working, and quality that you bring to your brand. <\/p>\n\n<p>A differentiator is not always something you do \"more\" than others. Sometimes it is what you simply cannot do without heart, without attention, or without truth. <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_an_authentic_brand_is_often_a_process\"><\/span>Creating an authentic brand is often a process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Much more often it is noticing what comes back, what comes naturally, how others feel around you, and what is so important to you that you cannot do it half-heartedly. And it is precisely from such seemingly small things that something most truly yours is very often born. You may also think that creating an authentic brand is a worn-out phrase. However, I see it differently. Creating an authentic brand makes us finally feel at home. We can act freely without rigid frameworks that do not belong to us.     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some time ago, I had the opportunity to lead a conversation with Marta Wo\u017ana during the &#8220;There Is Another Way&#8221; Event for photographers. The topic of our session was &#8220;A Brand That Feels&#8221;. All the details of this conversation will remain for the participants who were there live, but I thought I would share here [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"prwc_products":"","prwc_not_all_products_required":false,"prwc_not_bought_page":"","prwc_redirect_not_bought":false,"prwc_not_logged_in_page":"","prwc_redirect_not_logged_in":false,"prwc_timeout_days":0,"prwc_timeout_hours":0,"prwc_timeout_minutes":0,"prwc_timeout_seconds":0,"prwc_timeout_views":0,"footnotes":""},"categories":[269],"tags":[],"class_list":["post-18366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-building"],"_links":{"self":[{"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/posts\/18366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/comments?post=18366"}],"version-history":[{"count":5,"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/posts\/18366\/revisions"}],"predecessor-version":[{"id":18433,"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/posts\/18366\/revisions\/18433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/media\/18367"}],"wp:attachment":[{"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/media?parent=18366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/categories?post=18366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.krysztofiak.studio\/en\/wp-json\/wp\/v2\/tags?post=18366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}