{"id":17367,"date":"2023-04-25T09:51:04","date_gmt":"2023-04-25T07:51:04","guid":{"rendered":"https:\/\/www.krysztofiak.studio\/project\/oaza-restaurant\/"},"modified":"2026-04-18T11:39:32","modified_gmt":"2026-04-18T09:39:32","slug":"oaza-restaurant","status":"publish","type":"project","link":"https:\/\/www.krysztofiak.studio\/en\/project\/oaza-restaurant\/","title":{"rendered":"Oaza Restaurant"},"content":{"rendered":"
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Oaza Restaurant<\/h1>\n<\/div><\/div>\n\n

2021<\/em><\/p>\n<\/div><\/div>\n\n

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Industry
<\/span>Restaurant & Strzeszynek Cultural Complex<\/em><\/p>\n

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Services
<\/span>Visual Identity | Website<\/em><\/p>\n

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About Oaza Restaurant<\/h2>\n

Oaza and the Strzeszynek Cultural Complex is a unique place in Pozna\u0144, located by Lake Strzeszy\u0144skie, where gastronomy meets culture, nature, and recreation. Oaza Restaurant has for years been an integral part of this place, offering a space for meetings, celebrations, and events surrounded by forest, water, and recreational areas. The entire complex creates a cohesive experience: relaxed, welcoming, and deeply rooted in the local atmosphere of Strzeszynek. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Project objectives<\/h2>\n

The project objective was to create a cohesive image for Oaza and the Strzeszynek Cultural Complex - a place that combines gastronomy, culture, and recreation by the lake. The new identity was intended to organize brand communication, emphasize its local character and unique location, while giving the whole a more distinctive, refined, and contemporary direction. It was also important to capture the atmosphere of this place: relaxed, natural, and open to people. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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AESTHETICS:<\/h2>\n

Romanticism
Cinematic narrative
Natural elegance
Nostalgia and light
Tenderness and authenticity<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Logo<\/span><\/h3>\n

The logo is based on elegant, classic typography that emphasizes the brand's maturity and professionalism. It is complemented by a subtle emblem in the form of a rose: romantic, yet simplified and unobtrusive. It serves as a delicate accent that can also be used independently in brand materials. <\/p>\n

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Typography<\/span><\/h3>\n

The typographic system combines classic serif typefaces with a modern sans-serif complement. This creates a balanced, feminine, and legible aesthetic that is elegant but not heavy. An additional accent typeface introduces a subtle, personal character in selected communication elements. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Color palette<\/span><\/h3>\n

The palette is based on earthy tones. The foundation consists of dark brown and two shades of beige, which create a calm, elegant background. These are complemented by greens, deep and light, used as accents, giving the whole a natural and fresh character. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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