by Karolina Krysztofiak | May 20, 2026 | brand building
Many people starting their own brand dream of achieving some kind of success—whatever that success means to them. Often, when creating a brand, we desire greater independence, creative freedom, more control over what happens in our private and professional lives. We...
by Karolina Krysztofiak | May 8, 2026 | designers, Bez kategorii
I’ve spent years refining the contents of the visual identity brief I send to clients before a project. I believe its current version stands out significantly from what I often see with many solo designers or agencies. Currently, my visual identity brief covers...
by Karolina Krysztofiak | May 8, 2026 | designers
When designers ask about pricing, they are very often looking for a specific answer. Some industry standard, a reference point, something that will allow them to feel they are not charging too much or too little. Perhaps you have already browsed other designers’...
by Karolina Krysztofiak | May 8, 2026 | designers
This question might sound strange if you are a designer, work with computer graphics, and regularly collaborate with clients on their brands. Because the simplest answer is probably: yes, I am a graphic designer. For a long time, I also referred to myself that way. I...
by Karolina Krysztofiak | Apr 23, 2026 | brand building
Some time ago, I had the opportunity to lead a conversation with Marta Woźna during the “There Is Another Way” Event for photographers. The topic of our session was “A Brand That Feels”. All the details of this conversation will remain for the...
